t is astounding that pro team owners focus their energy on the raw materials (players) in their businesses and not on what obtained the lofty status of pro sports in the US, that is marketing, sales and branding of sport. They treat this raw material as if it is a precious commodity, when in reality it is not. There is plenty of raw material available. Pro sports in the United States didn’t get to be such a lucrative industry because of the raw materials, the players, it got to be lucrative because of how it was brilliantly sold to the American Public.
We would have less problem with the thug mentality in pro sports, cheating in pro sports, scandals, doping, etc. If the focus was put back on what made pro sports successful in the first place. It wasn’t the raw materials it was the SELL.
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